With the innate love of Pinoys for chicken and rice, it is no surprising that Mang Inasal, as a fast food restaurant chain, has become a big hit across the country. The business traces its roots in Iloilo City where the first branch was established by then-26-year-old Edgar J. Sia II back in December 2003. Just 11 years after that, the company has grown so much with about 460 stores around the Philippines, many of which are franchisees.
That said, those interested to own a Mang Inasal franchise should understand that an application usually takes at least 3 months before it gets approved. After that, 2 months will be needed to construct the store.
So what are the requirements set by Mang Inasal?
First off, the estimated investment or capital would be around Php 12 to Php 14 million. Meanwhile, the initial set-up fee would be Php 1.2 million VAT exclusive (non-refundable). The franchise term runs for 7 years and is renewable.
The royalty fee is 5% of the net sales while advertising fee is 2% thereof.
The size of the property depends on the store model that will be built. As for the floor area requirement, it usually ranges around 200 sqm to 220 sqm.
The investment package covers initial set-up fee, construction cost, equipment and facilities, furniture and fixtures, air conditioning system, signage, pre-opening expenses and initial inventory.
As with all businesses, location is crucial for the success of the franchise. It is recommended that the store be located in high traffic areas so as to continually attract a stream of customers. Mang Inasal will provide franchisees with store location criteria and assessment before the actual store development. Sample plans and specifications of the store design and layout will likewise be provided. On top of that, accredited architects and contractors will carry out the construction planning and process for the store.
Mang Inasal Application Procedure:
To apply for a franchise, you will also need to submit the following:
• A Letter of Intent (addressed to Mang Inasal Main Office: Pioneer Highlands North Condominium, Pioneer Avenue corner Madison St., Mandaluyong City 1550, Philippines)
• A completed Application Form (copies of which can be obtained from the Mang Inasal Main Office)
• Vicinity Map of the proposed site (landmarks should be indicated)
• Total Lot Area
• Floor Plan (building)/Lot Plan (land)
• Legal documents certifying ownership of the site (Transfer Certificate of Title)
Following that, you will have to undergo the 1-month-long screening process and store exposure. You will likewise be interviewed by Human Resource, Franchising and Operations. Attending the Restaurant Exposure Program is also important plus you have to accomplish the Harrison Assessment. Of course, the company will also conduct a background and credit history check for you.
Yes, the process can be quite lengthy but, as many franchisees will attest, it will all be worth it in the long run since Mang Inasal is one of the most profitable ventures in the country right now.